Webjet creates tech-driven CMO role

Webjet has created a tech-driven chief marketing role designed to “accelerate growth and drive innovation across marketing” following the company's demerger from the WEB Travel Group.

The digital travel organisation officially became a standalone business after separating from WEB Travel Group in September 2024.

Since then, Webjet has created a CMO role as it embarks “on a strategic and exciting growth journey,” according to a recruitment advertisement.

Webjet Group CEO and managing director Katrina Barry told Digital Nation that "since the demerger ... we’ve been laser-focused on unlocking new growth opportunities for the B2C business."

“As a standalone, ASX-listed leader in travel, Webjet Group is now doubling down on its strategic priorities across the company,” Barry said.  

She said the "creation of the chief marketing officer role highlights our ambition to accelerate growth and drive innovation across marketing, loyalty, digital platforms, and ecommerce."

“Technology powers our marketing innovation and this role will leverage data-driven insights and advanced marketing technologies to drive forward how we connect with customers across Australia and New Zealand—today, and into the future.”

According to Barry, the new CMO role will be key in directing the Webjet Online Travel Agency (OTA) brand through its next chapter while supporting broader group objectives.

“The CMO will deliver a customer-first growth strategy, lead the refresh of our iconic brand and enhance online conversion and loyalty programs.

“It’s a clear step forward in our commitment to building on our strong foundations and delivering long-term, sustainable success for Webjet Group," Barry said.